Cookie Policy
Learn how we use cookies to enhance your experience and provide better services.
Last updated: January 2024
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2. How We Use Cookies
We group cookies into three categories, the same ones shown in the cookie notice. Only necessary cookies work without your choice.
Necessary
Keep the site running securely and store your choice. They do not depend on consent.
Analytics
Show how the site is used, so we can improve pages and content. Only with your consent.
Marketing
Measure ad results and help show relevant content on other platforms. Only with your consent.
3. Types of Cookies We Use
| Cookie or technology | Provider | Purpose | Duration |
|---|---|---|---|
| Necessary (do not depend on consent) | |||
| cookie-consent-v2, cookie-consent (local storage) | Gerencialab | Store your cookie choice. | 12 months |
| gl_evt_once:*, oaiq_id_*, oaiq_fired_*, gl_meta_lead_* (session storage) | Gerencialab | Prevent the same event, submission or conversion from being counted twice in the same tab. | Until the tab is closed |
| gl_vsl (cookie) | Gerencialab | Show the same video version when you return to the campaign page /pt/lims-pela-metade. | 30 days |
| gl_vsl_pos_* (local storage), gl_vsl_isca (session storage) | Gerencialab | Resume the campaign page video where you left off and avoid repeating the same invitation in the same visit. | gl_vsl_pos_*: until the video ends or you clear the site data. gl_vsl_isca: until the tab is closed. |
| Cloudflare Turnstile, when enabled | Cloudflare | Anti-fraud protection for forms. | Set by Cloudflare |
| Analytics (only with your consent) | |||
| _ga, _ga_ZQ6YQDFVJT (cookies) | Google (Google Analytics 4) | Measure visits and page usage statistically. | Up to 2 years |
| hot_distinct_id (local storage) | Gerencialab (Sniper/Hot, hot.gerencialab.com.br) | Identify the browser with a random code to measure visits, clicks and page usage. It may include a recording of the browsing session, with form fields masked, and short surveys. | Until you clear the site data in your browser |
| hot_session_id, hot_session_last_activity, hot_survey_* (session storage) | Gerencialab (Sniper/Hot) | Group the actions of the same visit and avoid repeating a survey already shown. | Until the tab is closed |
| Marketing (only with your consent) | |||
| _gcl_au and cookies on Google domains | Google (Google Ads) | Measure ad conversions and results. | _gcl_au: 90 days. Others: set by Google. |
| _fbp, _fbc (cookies) | Meta (Facebook and Instagram) | Measure ad results. _fbc shows that the visit came from an ad. | 90 days |
| gl_meta_attribution (local storage) | Gerencialab | Store where the visit came from (campaign, ad and landing page) to link it to the demo request. | 90 days |
| OpenAI ads pixel | OpenAI | Measure ad conversions. | Set by OpenAI |
Meta Conversions API: with Marketing accepted, when you submit the demo form, we report the conversion to Meta from our server, with email and phone converted into code (hash). This does not store cookies in your browser.
When the duration is set by Google, Meta, OpenAI or Cloudflare, each provider's rule applies, as described in the policies below.
4. Third Party Cookies
The third-party services below may store cookies in your browser, according to each one's category. Sniper/Hot is Gerencialab's own tool, hosted at hot.gerencialab.com.br.
Third Party Services:
Google (Google Analytics 4 and Google Ads)
Visit measurement (Analytics) and ad measurement (Marketing). Google Consent Mode applies each category separately.
Privacy PolicyMeta (Pixel and Conversions API)
Ad measurement on Facebook and Instagram (Marketing).
Privacy PolicyOpenAI
Ad measurement (Marketing).
Privacy PolicyCloudflare (Turnstile)
Anti-fraud protection for forms, when enabled (Necessary).
Privacy Policy
5. How to Manage Cookies
On your first visit, the cookie notice shows three buttons with the same emphasis:
- Accept optional: turns on Analytics and Marketing.
- Reject optional: keeps only the necessary cookies.
- Customize: you choose by category and confirm with “Save choices”.
Your choice is valid for 12 months. After that, the notice appears again. You can change your choice at any time in “Cookie preferences”, in the site footer, or with the button on this page.
When you withdraw a consent, that category stops being used from that moment on, without reloading the page. When you withdraw Marketing consent, we also delete the _fbp and _fbc cookies and the visit origin stored in the browser. For Sniper/Hot, the page reloads immediately to stop the collection.
Important:
Rejecting analytics and marketing cookies does not prevent browsing: the site remains available. Blocking necessary cookies in your browser may prevent your choice from being remembered.
Browser Settings
- • Chrome: Settings → Privacy and security → Third-party cookies
- • Firefox: Settings → Privacy & Security → Cookies and Site Data
- • Safari: Settings → Privacy → Manage Website Data
- • Edge: Settings → Cookies and site permissions
Menu names may vary depending on the browser version.
Cookie Preferences
Open the cookie notice to review or change your choice by category.
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal and regulatory reasons.
When we make changes, we will update the 'Last Updated' date at the top of this policy and notify you through our website or email.
7. Contact Us
Questions about Cookies?
If you have any questions about our use of cookies, please contact us:
WhatsApp:
+55 (31) 98381-7898