Lead capture and automation
Every lab has lost a deal because the request landed in an email nobody saw in time. Here the lead from your site doesn't sit waiting for someone to notice it: it drops into the funnel and the rest of your system already moves, with an alert on the right channel and follow-up that runs on its own.
The lead comes in and the rest of your system already knows.
When an opportunity happens, webhooks trigger notifications and integrations in the systems you already use. Nothing waits for someone to pass it along.
The alert lands where the client actually opens it.
Email and WhatsApp notifications reach team and client at the moments that matter, where the message really gets seen.
Leads stay warm while your team sells.
Automated stage rules handle the follow-ups and the emails on their own, so your team focuses on what needs a human.
The lead lands in the right stage, with an owner and a value.
Instead of becoming a loose note, the contact drops into the pipeline already assigned, with the estimated value in plain sight. Nobody decides later whose lead it was.
Each stage fires its own automation.
You set what happens as the opportunity advances: a task for one person, an email to the client, a reminder for the team. The path changes with how the client reacts.
Webhooks carry the lead to where you already work.
Spreadsheet, ERP, marketing tool: the event leaves Gerencialab and lands at its destination with nobody copying and pasting.
No lead vanishing between one tool and another.
Intake, alert and follow-up stay on the same sales line. You don't lose track of the contact along the way.
Follow-up that doesn't rely on memory
Most leads don't die from lack of interest. They die from a reply that came too late. So the rhythm sits in the system, not in the rep's head.
Overdue shows up, nobody forgets.
Each stage generates the next-step task with its due date, and what's overdue turns red. Follow-up moves off the sticky note on the monitor.
The history travels with the opportunity.
Every interaction is stored right on the deal. Whoever picks the contact back up reads what was already said before writing, not after.
The alert chases the client where they are.
If the client lives on WhatsApp, that's where the alert lands; if they read email, by email. The message goes after the client, not the other way around.
Frequently asked questions
Where do the leads in the funnel come from?
From your own sales operation. When an opportunity is created, webhooks fire to the systems you already use, and notifications reach team and client.
Do I need to program the automation?
No. You build stage rules pointing at what happens at each funnel step: task, email, reminder. The system runs it as the opportunity advances.
How does the client get notified?
By email and WhatsApp, at the moments that matter. The idea is the message reaching where the client actually opens it, not dying in an inbox.
Can I send the lead to a tool that isn't yours?
Yes. Webhooks fire on sales events, so you carry the event to whatever destination you want with no re-typing.
Sales and lab in one system. Time to stop re-typing proposals.
Book a demo and watch your sales flow turn into sampling and a report with no rework, using your services and your prices.